01 — ICP Research
Know exactly who to target.
Deep persona analysis built from real web data — before you spend a dollar on outreach.
Most early-stage founders skip ICP research because it takes days. Paul9 does it in the background so you start with confidence, not guesses.
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Capabilities
What it covers.
Full persona profiles
Seniority, industry, company size, budget authority — every dimension you need to qualify a lead before you reach out.
Pain point mapping
The exact frustrations your ICP deals with, in their own words. Ready to paste directly into your outreach sequences.
Channel intelligence
Where your buyers actually hang out — communities, publications, events, social platforms — ranked by reach and fit.
Objection library
The top reasons your ICP won't buy. Surfaced upfront so you can address them before they cost you a deal.
How it works
Three steps. No setup overhead.
Describe your product
Tell Paul9 what you've built and who you think your buyer is. A rough hypothesis is enough — it'll sharpen it.
Paul9 researches
Paul9 pulls from web data, product reviews, community discussions, and job postings to build your ICP profile.
Review your profile
You get a full persona doc, pain point map, and channel guide. Edit anything. Export to your team.
Outputs
What you walk away with.
ICP profile
A structured persona you can share with your whole team.
Pain point map
The exact language your buyers use about their problems.
Channel guide
Where to reach your ICP, with context on why each channel works.
Objection library
Top reasons buyers hesitate and how to counter each one.
Related
Pair it with these plays.
Ready to run
icp research?
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