One continuous loop that gets smarter.
Paul9 isn't a tool you operate. It's a learning system built around one loop that runs continuously. Every output generates signals. Those signals refine your ideal customers, sharpen your angles, and improve the next output.
Hover over a step
Understand
We scrape your site, build Company Truth, and discover your product
Discover
Generate customer hypotheses, validate with market data, score by demand/intent/ease
Create
Generate angles (problem + hook + belief) and focused landing pages
Distribute
Create creatives and push to channels automatically
Learn
Collect signals, analyze patterns, feed insights back into the system
Repeat
The loop runs continuously. Every iteration gets smarter.
Understand
Build a living model of your product
We scrape your website, ingest your docs, and structure everything as "Company Truth"—a versioned, structured understanding of what you've built. Every piece of information is a timestamped Source that can be traced.
- Automatic website scraping and content extraction
- Document ingestion (PDFs, docs, changelogs)
- Multi-product detection and separation
- Continuous updates as you ship new features
Discover
Find your customers with market data
We generate 5-10 ideal customer hypotheses, not just one. Each is scored on three dimensions: Demand (market size), Intent (buying signals), and Ease (how reachable). Real market data validates everything.
- Multiple customer hypotheses, not guesswork
- Demand/Intent/Ease scoring framework
- Market validation with real search data
- Rich profiles: jobs, pains, fears, triggers
Create
Generate angles and test surfaces
An Angle is a hypothesis: one problem, one emotional hook, one belief. We generate multiple angles per ideal customer and create focused landing pages—each one a test surface designed for learning, not just conversion.
- Angles: problem + hook + belief combinations
- Multiple variants per customer/problem
- Landing pages as test surfaces
- SiteSkin brand matching (your aesthetic)
Distribute
Push to channels automatically
We generate creatives tailored to each channel and distribute automatically. Your brand is extracted from your site (SiteSkin) so everything looks like you—no generic templates.
- Channel-specific creative generation
- Automatic distribution scheduling
- Brand-matched visuals via SiteSkin
- Cross-platform content adaptation
Learn
Every signal makes the system smarter
Every click, every scroll, every exit is a signal. We collect these signals, analyze patterns, and feed them back into the system. Customer profiles get sharper. Angles get stronger. Pages get better.
- Structured signal collection
- Pattern analysis and insights
- Customer scoring refinement
- Angle performance tracking
Repeat
The loop never stops
This isn't a one-time campaign. The loop runs continuously, refining customer profiles, testing new angles, and compounding results. The system gets smarter with every iteration.
- Continuous improvement cycle
- Compounding results over time
- No manual intervention required
- System learns from every output
Ready to stop guessing?
Join the waitlist and be first to experience evidence-based growth.